Meta is set to launch verification for businesses on WhatsApp soon.

Meta disclosed this during a media briefing on Tuesday, whose details were embargoed until Wednesday, with Meta’s VP of business messaging, Nikila Srinivasan.

The firm stated that it will soon begin to make it possible for businesses to receive verification from Meta, which users know they are chatting with the right business. It noted that to become Meta verified, businesses must demonstrate their authenticity to Meta and in return receive a verified badge, enhanced account support, and impersonation protection.

The firm, through its Vice President, said, “For businesses interested in signing up, Meta Verified will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. We’ll begin testing Meta Verified soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.”