Kween Melissa Joins Spice FM to Expand Her Music and Media Influence
Popular Nigerian radio host and music marketing executive, Nnamdi Melissa, better known as Kween Melissa, has officially joined Spice FM in what marks an exciting new chapter in her rising media career. Known for her deep insights into music and artist development, Melissa is bringing her popular, music-focused show to her new platform.
Before her move, she was a prominent voice on Vybz FM, where she championed conversations around Nigeria’s evolving sound and spotlighted rising talents. Her new role at Spice FM is expected to allow her even greater freedom to blend radio with her growing influence in the music business.
Outside of the studio, Kween Melissa is also making waves as an A&R executive and founder of Lucid Promotions, a fast-growing marketing agency helping artists reach wider audiences. From editorial playlist pitching to influencer partnerships and billboard campaigns, Lucid Promotions has positioned itself as a key player in Nigeria’s music promotion space.
“Lucid Promotions was born out of a desire to help artists not only get heard but get heard by the right people,” she shared. “The industry is changing fast, and we want to be at the forefront—telling real stories, building organic reach, and creating campaigns that connect emotionally and strategically.”
Having already worked with both independent and label-backed artists locally and abroad, Melissa’s transition to Spice FM further confirms her role as a leading voice in Nigeria’s music media scene. Fans and industry professionals alike are eager to see how she continues to shape the industry’s future.
