Nathaniel Bassey Explains Why He Refuses to Monetise Global Hallelujah Challenge
Renowned Nigerian gospel singer Nathaniel Bassey has provided insight into why he has deliberately chosen not to monetize his globally acclaimed Hallelujah Challenge on YouTube, despite reports suggesting he could have earned over ₦1 billion from the platform.
Speaking during a live session of the ongoing Hallelujah Challenge at the Federal Radio Corporation of Nigeria (FRCN) Headquarters, Bassey explained that his decision is rooted in obedience to divine instruction rather than financial gain. “People are dragging me because I didn’t monetize my YouTube channel for the Hallelujah Challenge. I won’t monetize it; God didn’t tell me to,” he stated.
Bassey, who has hosted the Hallelujah Challenge annually since 2017, stressed that his focus is on spiritual integrity and faithful service rather than monetary reward. He highlighted that the event is designed to unite worshippers globally, offering a platform for praise and worship that transcends financial considerations. “While some may see my choice as missing a huge financial opportunity, I see it as staying true to God and the purpose of this ministry,” he said.
The gospel artist also expressed concern over individuals who have created fake accounts to rebroadcast his live sessions without authorization, in a bid to profit from his ministry. “There are people who now join the Hallelujah Challenge on fake pages. Some criminals take the feed from my page and air it just to make money,” he lamented. Bassey’s comments shed light on the challenges of safeguarding spiritual initiatives in the digital age, where content can easily be exploited for personal gain.
Despite forgoing potential earnings, Bassey’s decision has drawn widespread admiration from followers and industry observers, who commend his dedication to keeping the Hallelujah Challenge spiritually focused and accessible to all. Many are intrigued by the financial potential he has consciously decided to set aside, viewing his stance as a testament to his faith and commitment to ministry.
Since its inception, the Hallelujah Challenge has attracted thousands of participants from around the world, solidifying Bassey’s influence in the gospel music and worship community. By keeping the event free and spiritually oriented, Bassey continues to inspire a generation of worshippers, demonstrating that impactful ministry does not always require financial motivation.
The Hallelujah Challenge remains one of the most significant online gospel events globally, combining live praise sessions, interactive worship experiences, and spiritual teaching, all aimed at fostering unity, devotion, and engagement among believers worldwide.
