Yinka Obebe Confirmed as Panellist at NECLive 2025, Showcasing Expertise in Media, Culture, and AI
Yinka Obebe, renowned media entrepreneur, culture advocate, and AI thought leader, has been confirmed as a panellist for NECLive 2025, highlighting his role in shaping Nigeria’s creative economy. With nearly two decades of experience at the intersection of media, technology, and entertainment, Obebe brings a wealth of knowledge on how ideas, products, and services converge to drive the country’s entertainment marketplace.
As the Founder and CEO of Popcentral, one of Nigeria’s most dynamic youth-driven multimedia platforms, Obebe has pioneered innovative storytelling and digital co-creation. Popcentral TV, available on DStv channel 189, and the Popcentral Culture Space serve as platforms that extend beyond traditional broadcasting, offering physical culture hubs, exhibitions, and live showcases that celebrate and amplify Nigeria’s creative output.
Obebe is also the co-founder of Mefa, a groundbreaking network of interconnected concert venues across Nigeria. Mefa is designed to nurture live music culture, empower artists, and unlock new revenue streams for the industry, creating opportunities for creators while enhancing audience experiences. He is also behind the landmark “70 Years of Music in Nigeria” project, which archives and celebrates Nigeria’s rich sonic heritage and connects it with global audiences.
A strong advocate for the transformative role of Artificial Intelligence in the creative industry, Obebe emphasises that AI should be viewed as a practical tool to address challenges related to scale, cost, and representation. He highlights its potential to amplify Nigeria’s soft power, expand opportunities for creators, and redefine Africa’s place in the global creative economy.
NECLive 2025 attendees can expect Obebe to provide insights on how culture, commerce, and technology intersect to drive Nigeria’s entertainment ecosystem forward. His participation aligns perfectly with the conference’s theme, “Powering Africa Through Creative Enterprise,” showcasing the critical role of innovative thinking in shaping the continent’s creative future.
The event will take place on Friday, November 28, 2025, at Landmark Events Centre. Industry professionals, creators, and enthusiasts are encouraged to join Yinka Obebe and other thought leaders in exploring new opportunities and strategies to build a thriving creative marketplace in Africa.
Register now: www.nec.ng
