Ubi Franklin Says Artists Without Hit Songs Are Easier to Manage

Nigerian music executive Ubi Franklin has revealed that artists who haven’t yet released a hit song are much easier to manage than those who have. Speaking on the Culture Sonic Podcast, Franklin discussed the struggles of managing Nigerian artists, pointing out a common issue he believes many of them face after fame.

According to him, once an artist has a hit track, they often become more difficult to guide. He said, “The only artist that can be controlled is the one that has not had a hit. Once they have a hit, the first biggest problem for artists is womanising. For female singers, it’s promiscuity as well.” Franklin emphasized that this issue affects both male and female musicians.

He shared that fame can bring challenges that change how artists behave, often leading them to become less focused on their music careers. He believes many artists lose discipline and become involved in distractions that negatively affect their progress.

Why do artists become difficult to manage after success?
Franklin believes the main reason is that they let fame get to their heads. Once they taste success, they often ignore advice and become involved in things that don’t help their careers.

Aside from his professional insights, Ubi Franklin also recently faced personal tragedy. He announced on social media that he lost his elder sister, who had been battling cancer. In a touching Instagram post, Franklin expressed his deep pain and sorrow over her passing.

He described his late sister as the most important figure in his life, calling her his “backbone” and someone who shaped him into the man he is today. He wrote about how he was on a flight to Abuja when she died in the ICU, and the heartbreaking moment he learned the news hours after landing.

Despite the pain, Franklin showed gratitude for having known her and for the role she played in his life. “Thankful that I was blessed with such a soul as my sister – my backbone, my rock, my biggest cheerleader,” he shared.

The music executive continues to use both his industry experience and personal life to speak openly about the realities behind the scenes, encouraging others to stay grounded even in the face of fame and hardship.