Publicist Kehinde Ajose Advises Tunde Ednut to Rebrand for Long Term Relevance
Nigerian Publicist and visibility strategist, Kehinde Ajose, has advised popular blogger and entertainer, Tunde Ednut, to consider a major rebrand if he wants to sustain his influence in the digital space.
In an opinion article titled “Tunde Ednut needs a rebrand: here’s how he can do it,” Ajose praised Tunde Ednut for successfully building a loyal online following but warned that his brand remains vulnerable because of its overdependence on Instagram. He stressed that this reliance is risky since Tunde’s account has suffered multiple suspensions over the years.
“Tunde Ednut has survived several Instagram bans, but his current approach cannot be sustained in the long term. To remain relevant, he must evolve into a full-fledged media entrepreneur with proper structures and diversified income streams,” Ajose wrote.
He also cautioned that if Tunde Ednut fails to reinvent his brand, he risks being overtaken by competitors who are expanding their platforms and creating more structured digital enterprises. Ajose’s comments come at a time when many social media influencers are facing increased pressure to diversify their platforms beyond Instagram, TikTok, and other algorithm-driven apps.
The piece has drawn reactions from journalists, media observers, and social commentators. Among them was Eniola Daniel, a journalist and public affairs analyst, who supported Ajose’s argument. He noted that Tunde Ednut is primarily a blogger who curates content rather than creating original material, further highlighting the need for him to establish a stronger brand identity.
Tunde Ednut, who started out as a musician before shifting into the digital entertainment space, has become one of the most popular names in Nigerian online culture. His Instagram page, known for viral posts, celebrity updates, and giveaways, attracts millions of followers daily. Despite this success, critics say the heavy dependence on Instagram is a major weakness, especially given his history of account bans.
Ajose’s call for a rebrand reflects a larger conversation about the sustainability of influencer-driven brands in Nigeria. Many industry experts argue that without proper structures, business models, and content diversification, influencers risk losing relevance as trends and platforms continue to change.
For Tunde Ednut, who has already achieved massive recognition both in Nigeria and abroad, this could be the right time to reposition his brand for long-term growth and establish himself beyond just Instagram fame.
