Olamide Says Running a Record Label Is Easier Than Being a Musician
Nigerian music superstar and YBNL boss, Olamide Baddo, has shared that managing a record label is far less stressful than working as an artiste. In a recent conversation with YouTuber Korty EO, the Metaverse crooner revealed that his years of experience in the music industry have helped him understand how to support other artistes effectively.
Olamide explained that his journey as a performer gave him firsthand knowledge of the emotional and creative needs of artistes, making it easier for him to guide those under his label.
“It’s way much easier for me being a music executive than an artiste because I’m an artiste, so I understand the needs of creatives,” he said.
He pointed out that he can tell when artistes are at their best creatively or when they’re being affected by fame, success, or distractions. This insight allows him to offer the right support at the right time, without overstepping.
“I know the way we think, I know the way we see things. I know when we are in our element, when we want to run mad, when we’re getting high on our own supply, or high on fame, life, money, and success,” he added.
Olamide also said he tries not to overwhelm himself by taking on more than he can handle, ensuring that each artiste on his label receives the attention they need.
Beyond running his label, the award-winning rapper also addressed the ongoing debate in Nigeria about whether rappers should switch to singing for commercial success. According to Olamide, he prefers not to be boxed into one category because he sees music as a whole art form he loves.
The YBNL Nation label has nurtured some of the biggest names in Nigerian music, including Fireboy DML, Asake, Adekunle Gold, and Lil Kesh, proving Olamide’s strength not just as a performer but as a visionary executive.
Question:
Why does Olamide think managing a record label is easier than being a singer?
Because his experience as an artiste helps him understand how creatives think and feel, making it easier to guide and manage them.
Tip:
Aspiring record label owners can learn from Olamide’s approach—understanding your artistes personally and creatively can make all the difference in their growth and success.
