Olamide Says He Is Proud to Be an Indigenous Nigerian Artist
Rapper Olamide has said that he is comfortable being known as an indigenous artist and does not feel pressured to chase international validation. Speaking in an interview with BBC Radio 1Xtra, he explained that being true to himself and his cultural identity is more important than trying to change his sound to impress foreign audiences. He noted that the journey is more meaningful when an artist remains honest with their roots, language, and original style.
Olamide made it clear that he is proud to represent Nigeria and Yoruba culture in his music, saying that everything about him reflects where he comes from. He described himself as a “Naija guy, Yoruba boy,” adding that he embraces all parts of himself, including his accent and H-factor, and does not feel the need to hide or modify it. According to him, those qualities are what make him unique and help him connect deeply with people who understand his message.
He explained that every artist must first understand the audience they are speaking to. Once the artist identifies who they are making music for, the rest of the world will eventually pay attention without forcing anything. Olamide said that trying too hard to sound international could take away the originality and emotional connection that music should have. His belief is that when an artist stays rooted, their work naturally grows wider.
Olamide also mentioned that his success has come from being himself and not trying to impress everyone. He stated that he is focused on creating good music for those who already appreciate him, and he trusts that the global audience will catch up in their own time. For him, authenticity is a long-term source of respect and relevance.
He emphasized that confidence in one’s identity is important, especially in a world where many artists feel pressure to fit in. Olamide said he is comfortable in his own skin and will continue making the kind of music that represents who he is, where he is from, and the people he speaks for.
