Kanayo O Kanayo Warns Nollywood Producers Against Casting Based on Looks
Veteran Nollywood actor Kanayo O. Kanayo has spoken out against the growing trend of casting actors based on their physical appearance rather than their talent. The respected actor urged movie producers to focus on performance and skill, reminding them that filmmaking is about storytelling and strong acting, not just fine faces.
In a video message shared on Instagram, the 62-year-old actor stressed that Nollywood must remain an industry built on professionalism. “Movie making is not about being a fine face. It’s about being a good actor, a good performer. With or without a fine face, that’s what I’ve decided to do,” he said.
Kanayo recalled that over two decades ago, Nollywood sponsors made damaging decisions by branding certain actors as unmarketable. This, he explained, destroyed the careers of many promising talents who could have contributed more to the industry. “About 25 years ago, some sponsors woke up, and they were branding the actors. ‘This one is not good. This one does not sell films.’ They killed the career of those guys,” he recounted.
Expressing concern about recent trends, he said a similar situation is now happening on digital platforms, especially YouTube, where a small group of so-called “YouTube faces” dominate. According to him, this practice sidelines many gifted actors who deserve opportunities to shine.
Kanayo also questioned the sustainability of Nollywood if producers only rely on a handful of faces who claim to be fully booked for almost a year. “The most unfortunate thing is that some of these guys will tell you, ‘September 2025, I am not free till August 2026.’ How then do we sustain the content of what you watch? How then do we create magic? How do we encourage new actors to come into the business?” he asked.
The actor emphasized that he wants to be chosen for roles because of his ability to deliver powerful performances, not simply because his face is marketable. He warned that Nollywood risks repeating past mistakes by prioritizing popularity over real talent.
Kanayo added that Nigeria has a history of distorting good ideas, and the film industry must be careful not to fall into the same trap. “I don’t know why, when things come to Nigeria, there’s always a somersault. And the somersault is happening on YouTube,” he said.
He concluded by calling on filmmakers to give opportunities to new and talented actors who can bring depth to Nollywood stories and keep the industry growing.
