Cosmas Maduka Criticizes Cubana Chief Priest’s “Money na Water” Mentality
Nigerian billionaire and founder of Coscharis Group, Dr. Cosmas Maduka, has openly criticized the growing culture of extravagant spending and public showmanship in Nigeria, taking a swipe at popular nightlife promoter Cubana Chief Priest.
In a viral video, Maduka condemned the popular slang “money na water,” often used by Cubana Chief Priest to suggest that money is easily spent and replaced. He argued that such a mindset promotes wastefulness and moral decay, especially among the youth.
“I have never heard Tony Elumelu say ‘money na water.’ I have never heard Femi Otedola say it. And I’ve never said it myself. When I attend a function and people start throwing money in the air, I quietly walk away. This madness must stop,” Maduka said firmly.
The business mogul described the display of excessive wealth as a “dead value system” that glorifies irresponsibility while misleading younger generations. According to him, true wealth should be expressed through discipline, humility, and purpose, not reckless spending or public display.
He stressed that genuine prosperity inspires others through quiet achievement and impact, not through noise and arrogance. Maduka also warned that social media has worsened the obsession with luxury and quick gratification, creating a generation that values appearance over substance.
“When we were growing up, rich people didn’t make noise,” he explained. “All these people making noise today never made real money. We are passing on a deadly culture to our children. That’s not how to build a value-driven society.”
Maduka’s message has sparked widespread discussion online, with many Nigerians agreeing with his call for a return to modesty and financial discipline, while others defended entertainers like Cubana Chief Priest, saying their flamboyant lifestyle is part of their brand.
The video continues to circulate widely, reigniting conversations about what it truly means to be wealthy, responsible, and influential in modern Nigerian society.
