Celebrity Chef Baci Partners with Scanfrost for Christmas Challenge
Scanfrost has announced a new Christmas campaign called the #MyScanfrostChristmas Challenge, and it is being led by popular chef and Guinness World Record holder, Hilda Baci. The company, known for its reliable home appliances, wants Nigerians to celebrate the joy and warmth of Christmas by sharing how Scanfrost products make their holidays easier and more memorable. The campaign brings together food, family, lifestyle, and the excitement of the festive season.
The idea behind the challenge is to show how Scanfrost appliances help families prepare for Christmas. Many Nigerians use Scanfrost cookers, air fryers, fridges, and freezers during the festive period. The company is encouraging people to create short videos, skits, or reels that highlight their own “Scanfrost Christmas,” whether it is cooking a family meal or hosting guests with chilled drinks. According to the brand, these simple moments represent the true meaning of celebration.
General Manager Mr. Mohit Dhawan said that Christmas in Nigeria is all about family, celebration, and togetherness. He explained that the campaign was created to inspire people to capture and share these special memories. He also noted that Scanfrost wants to show how its appliances continue to play an important role in Nigerian homes every festive season. This helps the brand stay connected to families in a warm and meaningful way.
Marketing Manager Mr. Alfred Jarikre added that having Hilda Baci lead the campaign makes it even more exciting. He explained that her connection to food, family, and lifestyle makes the campaign feel relatable and authentic. He said the challenge is not only about winning prizes, but about creating memories that link Scanfrost to the heart of Christmas traditions in Nigeria. This combination of storytelling and celebration makes the campaign stand out.
The #MyScanfrostChristmas Challenge comes with big rewards. The grand prize winner will have their video selected as the official Scanfrost Christmas advertisement. The winning entry will be featured across the company’s social media platforms, including YouTube, in December. This gives participants a chance to share their creativity with a wide audience and become part of Scanfrost’s holiday story. The campaign is designed to encourage participation from everyone, no matter the style of content they create.
Apart from the grand prize, there will also be top five winners who will receive special Christmas hampers and various Scanfrost appliances. These include popular items such as blenders, kettles, and irons. The company believes these rewards will motivate more people to join the challenge and showcase how they celebrate Christmas in their homes. It is an opportunity for families to enjoy gifts that are both useful and exciting.
Nigerians who want to participate can join very easily. All they need to do is create fun and festive content showing their Scanfrost appliances and post it on social media. They must also tag Scanfrost on their posts to officially enter the challenge. The company hopes that this will bring people together online and offline, while spreading joy during the holiday season. With many people already planning for Christmas, the campaign is expected to receive a lot of creative entries.
This campaign comes at a time when Hilda Baci continues to shine as a top culinary personality in Nigeria. She has previously received recognition from the Guinness World Records and remains a beloved figure among young Nigerians. Her partnership with Scanfrost adds more excitement to the festive challenge. As families prepare for Christmas, the #MyScanfrostChristmas Challenge gives everyone a chance to celebrate, create memories, and win amazing gifts.
