Burna Boy Declares the African Giant Persona Dead, Says It Was Killed by His People

Nigerian music star Burna Boy has announced the symbolic end of his popular alter ego, “The African Giant,” stating that it was “killed by his people.” The revelation came via a post on the Instagram page dedicated to his forthcoming album No Sign of Weakness, expected to drop in the coming weeks.

According to the Grammy Award-winning artist, the persona that gave rise to iconic projects like African Giant and Twice As Tall is no longer a part of him. In its place, Burna Boy introduced his new identity—Big 7—which shaped his last album I Told Them. He also shared that Big 7 constantly clashes with another side of him, which he described as his “lover boy” persona.

Burna Boy’s latest revelation reflects a recurring theme in his career: a tense relationship with the Nigerian audience and entertainment industry. He has repeatedly accused the local music ecosystem of not supporting him, even claiming that parts of the industry, including the media, tried to blacklist him.

The “African Giant” identity was deeply rooted in pan-African pride, activism, and cultural celebration, as heard in songs that challenged societal norms and advocated for African unity. However, Burna Boy has long expressed frustration with what he perceives as a lack of recognition and appreciation from Nigerians, whom he says often undermine his success.

While some fans see his outspoken nature as honest and bold, others view it as arrogant and divisive. Nevertheless, Burna Boy has maintained global acclaim, performing on some of the world’s biggest stages and earning respect for his musical versatility.

This dramatic statement also comes just before the release of his highly anticipated collaboration with American rapper Travis Scott. Known for dropping bold declarations ahead of major music drops, Burna Boy seems to be setting the stage for a new musical direction with No Sign of Weakness.

As fans await his 8th studio album, many are curious to see how Burna Boy will reinvent himself and whether the death of the “African Giant” will mark a new chapter in his ever-evolving career.