Apple Music Hikes Prices in Nigeria by 30 Percent as Streaming Competition Heats Up
Apple Music users in Nigeria are waking up to a 30% price increase, with the individual monthly subscription now jumping from ₦1,000 to ₦1,300, effective June 22, 2025. This is the biggest increase since the streaming platform launched in the country back in 2015.
The news was shared via email with Nigerian subscribers, and while Apple didn’t provide an official reason, many believe the decision is tied to currency fluctuations and market realignment. The last adjustment in November 2022 raised the price by just 10%, making this latest jump feel more significant to long-term users.
While the new pricing matches that of Spotify and YouTube Music, both of which charge ₦1,300/month for individual plans, Apple Music still trails popular competitors like Boomplay and Audiomack, which continue to offer premium services for as low as ₦900.
Over the past year, Apple Music claims its user base in Nigeria has more than doubled, with a 119% increase in music streams. The platform has also expanded across 37 African countries, up from just 12 a year ago. Despite this, it faces tough competition from platforms that are deeply rooted in the Nigerian music scene and offer more budget-friendly options.
Apple hopes its unique offerings — such as Sound Therapy, the 24/7 Chill station, and locally curated playlists designed by African creatives — will keep Nigerian subscribers loyal. However, whether those features are enough to justify the added cost remains to be seen.
As Apple continues its African expansion, questions linger about whether this price hike will soon affect other countries on the continent. For now, Nigerian users are left deciding whether the new price is worth the music.