50 Cent Secures $100m Deal to Open Entertainment Hub in New York
American rapper and entrepreneur 50 Cent has taken a major step in expanding his business empire after signing a $100 million deal to launch a new entertainment hub in New York City. The project marks a significant move into hospitality and live entertainment, further strengthening his influence beyond music and television.
The new venture will be developed in partnership with Robert Earl, founder and CEO of Planet Hollywood. According to an official statement, the project will be known as PH Live and will be located at the famous Times Square site, one of the busiest commercial areas in the world.
The entertainment hub is designed to be a multi-purpose destination that combines several forms of entertainment under one roof. It will feature modern LED technology, live music shows, film and television premieres, private events, and live sports screenings. This makes it a unique space that caters to different audiences, including fans of music, film, and sports.
In addition to entertainment, the venue will also offer a premium dining experience. Guests will enjoy a mix of casual and upscale meals in an immersive environment. The concept aims to blend restaurant services with high-level entertainment, creating a complete experience for visitors.
This project represents 50 Cent’s first major step into combining dining and entertainment on such a large scale. Speaking about the project, he explained that the goal is to create a top entertainment destination where music, film, sports, and nightlife come together in one place.
On his part, Robert Earl noted that the partnership is part of a bigger plan to reposition Planet Hollywood in the global entertainment market. He highlighted 50 Cent’s strong influence in music, television, and business as a key reason for the collaboration.
The development also builds on 50 Cent’s growing portfolio outside music. Over the years, he has successfully expanded into television production and branding. He is widely known for producing hit series like Power and BMF, which have boosted his reputation in the film industry.
Looking ahead, there are plans to expand PH Live beyond New York. Both partners have shown interest in taking the concept to other cities in the United States, including Shreveport, Louisiana, where 50 Cent is already investing in film and television projects.
This new deal also strengthens 50 Cent’s existing relationship with Planet Hollywood. The partnership already includes a Las Vegas residency and other branded hospitality experiences within the company’s network.
Overall, the $100 million project highlights 50 Cent’s continued growth as a businessman. By combining entertainment, dining, and live experiences, the new hub is expected to attract a wide audience and set a new standard for entertainment venues in New York City.
