Wizkid’s Partner Jada Pollock Condemns Side-Chic Culture, Sparks Online Debate

Jada Pollock, Nigerian music star Wizkid’s longtime partner and manager, has stirred online conversations after reacting to a viral post on side-chic culture on X (formerly Twitter) on December 19, 2025. The American entrepreneur condemned the growing acceptance of side-chic arrangements and encouraged women to prioritise emotional healing.

The original post, shared by an X user identified as @coi_leray, described side-chics as harmful influences on relationships, stating: “Side b!tches are the devils creation.” Pollock quoted the post and shared her perspective, highlighting the emotional struggles many women silently endure.

She wrote: “It’s disheartening to see so many women in our generation feeling that it’s acceptable to be in that state. There’s so much inner trauma that needs healing. No one can truly be okay with it over time—emotions and feelings run deep. It’s time to stop deceiving yourself!!!”

Pollock’s comment sparked a mix of reactions from social media users, many referencing her personal relationship with Wizkid. She shares three children with the singer, including sons Zion (born 2017), AJ (born 2022), and daughter Morayo (born early 2025). Her role as both partner and manager has kept their relationship under public scrutiny, often attracting debate online.

Netizens responded with varied opinions. Some criticized her for remaining in a complex relationship, while others empathized with her call for emotional awareness. Comments included:

• @Ben856263123441: “The annoying part about your own is that the n!gga doesn’t want commitment but you’re too shameless to pull yourself out of that situation.”
• @Justinspire4lif: “The only person who is emotionally suffering is you. Ayo doesn’t claim you as the love of his life. Stop deceiving yourself.”
• @maker_of_Angels: “You’ve been in that position. Now you know it doesn’t pay. But you’re still there. Why not actually leave it?”
• @Intelligentolo1: “I know it’s disheartening, but truly, it’s becoming the norm, and so many women are perfectly okay with it.”

Pollock has previously addressed marriage rumours with Wizkid. Following a bouquet-catching moment at a friend’s wedding, she clarified that her focus remains on raising their children and maintaining a healthy relationship without public pressure or timelines. She described the wedding moment as joyful, emphasizing that life has no deadlines and that relationships progress naturally.

Her recent comments and social media activity underscore her commitment to prioritizing emotional well-being while sparking broader conversations about modern relationship norms and self-respect.