Skales’ Shake Body Becomes Soundtrack for Adidas Ad Featuring Lamine Yamal
Nigerian music is once again making waves globally as Skales’ 2015 hit single Shake Body has been selected as the official soundtrack for a new Adidas advertisement. The commercial, which stars Barcelona’s teenage sensation Lamine Yamal, has quickly become a trending topic online. The campaign not only introduces Yamal’s new signature logo with Adidas but also reintroduces Skales’ Afrobeats classic to a global audience.
The advert features the 16-year-old Barcelona prodigy dancing effortlessly to the beats of Shake Body, bringing fresh energy to the track that first made waves nearly a decade ago. Yamal’s smooth moves paired with the timeless sound of Afrobeats have already won the hearts of fans worldwide, blending the worlds of football, fashion, and music in an exciting new way.
Interestingly, this is not the first time the young football star has been linked with Skales’ music. Earlier this year, a TikTok video of Lamine Yamal dancing to Shake Body went viral, amassing over 20 million views and sparking renewed interest in the track. Adidas has now taken that viral moment and turned it into a full-scale global campaign, showing just how powerful the reach of Afrobeats has become.
For Skales, this collaboration is a career-defining moment and proof of the timeless nature of his music. The Nigerian artist took to Instagram to celebrate the news, describing Lamine Yamal as the “world’s best” and thanking his fans for their continuous support. His excitement reflects how far Nigerian music has come, breaking barriers and finding new life in international spaces.
The global resurgence of Shake Body highlights the ever-growing influence of Afrobeats. What started as a popular track in Nigeria has now become part of a worldwide brand story, connecting millions of fans across different industries. With Adidas choosing it as the soundtrack for such a high-profile campaign, the song has officially crossed from being just a hit record to becoming a cultural bridge between sports and music.
This achievement also demonstrates how international brands are increasingly recognizing the power of African music in shaping modern culture. Afrobeats is no longer confined to clubs and playlists—it is now a central feature in advertising, sports partnerships, and global entertainment. For Nigerian artists like Skales, it opens new doors for collaborations and opportunities that further solidify their relevance on the world stage.
Fans have celebrated the news with excitement on social media, applauding both Skales and Yamal for putting Nigerian music in the spotlight once again. Many have noted that the partnership is a reminder of how music transcends boundaries and continues to inspire people across cultures and generations.
As Shake Body gains new global attention, it becomes clear that Afrobeats is not just a passing trend but a movement that continues to expand its influence. For Skales, this is more than just a song in an advert—it is a cultural victory and another example of how Nigerian music is reshaping the global entertainment industry.
