2Baba Introduces New Management Team to Grow His Brand Across Africa and Beyond
Nigerian music legend Innocent Ujah Idibia, widely known as 2Baba, has officially launched a new management team as part of his plans to take his brand to a higher level. The award-winning singer shared this major update on his Instagram account, followed by a joint press release from his team.
According to the announcement, this change marks a big moment in 2Baba’s long and successful career, which has lasted more than 30 years. The new management is expected to bring fresh ideas and renewed energy to his work in music, partnerships, creative projects, and social impact efforts both within Nigeria and internationally.
The press statement explained that the team was “carefully selected to reinvent and amplify every part of 2Baba’s brand.” It also said the decision reflects a new focus not only on his musical past but also on new opportunities in Africa’s fast-changing entertainment world.
Over the years, 2Baba has remained one of the most respected names in Afro-pop, known for influencing many young artists and helping to grow the genre around the world. The team praised him for staying relevant and being a true leader in the industry.
Speaking about the new direction, 2Baba said he’s excited and hopeful. “I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past—we’re creating more magic,” he said.
The new team includes top professionals in music management, branding, and entertainment law. According to the press release, they are united by their commitment to quality, creativity, and social responsibility.
2Baba’s team also shared that this next chapter will focus on keeping him musically strong while expanding his reach and positive impact across Africa and the world. Fans can expect more music, deeper community work, and exciting new collaborations.
This fresh move shows that 2Baba is not slowing down. Instead, he’s planning to keep growing, inspiring others, and making history in African entertainment.
