Montblanc opens shop in Nigeria, targets W’African market
Montblanc has announced the opening of its first standalone boutique in Nigeria as it expands its West African footprint.
According to a statement from the luxury retailer on Wednesday, the boutique was launched with its partner, Polo Luxury, at the Palms Shopping Mall in Lekki, Lagos.
The firm said the boutique would offer an immersive retail experience with dedicated areas for watches, writing instruments, leather goods, accessories and Montblanc’s growing range of technology devices.
The Regional Managing Director of Montblanc Africa, Alain Dos Santos, said, “We are delighted to be opening our first standalone boutique in Nigeria and to be doing so with our longstanding partner in this key African city. “We have been pioneers in luxury on the continent, having introduced Montblanc here almost 30 years ago, and we have full confidence in our long-term future here”.
Jennifer Obayuwana of Polo Luxury was quoted to have said, “Polo has enjoyed a long partnership with Montblanc for the past three decades and we are proud to celebrate what is a significant milestone with the opening of this boutique.
“This is a point in history for Polo and Montblanc in Lagos, one of the fastest growing cities in the world and one that is home to a growing population of ambitious, sophisticated men and women who appreciate the craftmanship, design and assured status that the Maison offers.
“Together with our knowledgeable, passionate and personable team, we can be sure of delivering the best possible experience for our customers and look forward to welcoming them to their new Montblanc home”.
Montblanc said the boutique showcased a variety of sought after collections including the latest Montblanc Meisterstuck Around the World in 80 days collection that pays homage to the great literary adventure by French Author Jules Verne, and brings to life the fantastical story of world circumnavigation through elegant design elements inspired by the themes of the classic adventure.