Instagram Targets Rule Breaking Influencers
Instagram says it will do more to catch influencers who fail to disclose when they have been paid for their posts. It follows an investigation by a UK watchdog which found the platform was failing to protect consumers from being misled. Instagram will also report users who inadequately label their posts to the businesses whose products they endorse. Ty watchdog called Instagram’s move “an important behavioural shift” for social media platforms. This will make it much harder for people to post an advert on Instagram without labelling it as such.